Standard Life Aberdeen rebrands as abrdn
By IAN Editorial Desk
26 April 2021·Updated 24 May 2026·2 min read
2026-02-18 Standard Life Aberdeen has completed its transition to a single global brand, re-emerging as abrdn plc in 2021 after a multi-stage rebranding...
Standard Life Aberdeen has completed its transition to a single global brand, re-emerging as abrdn plc in 2021 after a multi-stage rebranding process. The move reshapes how the group presents its merged Standard Life and Aberdeen Asset Management franchises to clients across investments, adviser platforms and UK savings and wealth.
Corporate identity and naming structure
Standard Life Aberdeen plc announced…
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