as at 26 Oct 2026
Insurance Asset News
ESG & Sustainability

FCA anti-greenwashing rule comes into force

By IAN Editorial Desk
News date: 31 May 2024Published 24 May 2026·3 min read

2026-02-18 The Financial Conduct Authority’s anti-greenwashing rule has now taken effect for all authorised firms in the UK, formalising a new baseline for...


The Financial Conduct Authority’s anti-greenwashing rule has now taken effect for all authorised firms in the UK, formalising a new baseline for how sustainability claims must be made across products and promotions in 2024. The rule sits within the FCA’s Sustainability Disclosure Requirements regime and is backed by final guidance FG24/3, giving firms a clearer view of how the regulator…

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